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CV Table of Contents
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Key Facts

Experience Highlights

  • F500 & PE Executive: Held Chief Transformation Officer, COO, CMO, President, EVP, SVP, GM and Vice President roles, leading global business transformations and growth turnarounds

  • Global Management & Operating Experience: 20+ years of global operating and general management experience, including F500 executive roles; expert in global transformations that result in significant top and bottom line growth

  • P&L Responsibility & Ownership: 10+ years of significant global P&L ownership, including full P&L responsibility across North America, Europe, Asia, and South America; led creation of 25+ eCommerce websites

  • Leadership: 15+ years experience leading teams of 100 to 10,000+ in transformations across digital, marketing & sales, customer experience, operations, eCommerce, organizational health, M&A, and culture; responsible for leading executives, BU leaders, and managers of managers

  • McKinsey Consultant: Former McKinsey consultant in retail and luxury retail

  • Lawyer: Former corporate retail and luxury retail lawyer (Davis, Polk, & Wardwell)

  • Industry Expertise: Retail, luxury retail, and hospitality

  • Published Author: Author of Leadership Redefined – a book focused on leadership and growth transformations

  • Functional Expertise: Global transformations and turnarounds across digital, customer experience, sales & marketing, organizational health, M&A, employee engagement, eCommerce/mCommerce, growth strategy, operations, decision-making, culture, and big data/analytics

 
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Profile

Profile Executive Summary

Senior executive with over 20 years of operating and general management experience with expertise across the retail and luxury retail landscape. Functional expertise includes leading global business transformations across digital, omnichannel, customer experience, sales & marketing, employee engagement, M&A, and organizational health. Experience includes executive roles within F500 companies, top-tier consulting leadership (McKinsey), global P&L responsibility, and corporate lawyer (Davis Polk & Wardwell). Over 10 years of global P&L ownership with keen understanding of how to effectively lead sophisticated matrix driven organizations and accompanying global transformations. World-class presentation skills, expert consensus builder, innovative problem solver, and empathetic, collaborative yet decisive leader. Significant number of publications and frequently called upon guest lecturer for improving global sales, digital transformations, customer experience, operations, high-stakes negotiations, organizational health/culture, and M&A. Earned MBA from Kellogg School of Management and Juris Doctorate (cum laude) from Northwestern University School of Law. Culturally flexible leader, having worked globally with CEOs, key stakeholders, and team members within Fortune 25 companies. Proven growth champion and track record leading world-class performing enterprises and cross-functional teams in delivering superb financial results.

Functional Expertise Sampling

Digital
Transformations

Customer
Experience

Sales &
Marketing

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Organizational Health

Growth Strategy & Decision-Making

Mergers &
Acquisitions

 
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Service Marks & Trademarks

Proprietary Global Business Transformation Models

With over 20 years experience in global business transformations, Mr. Seedman is credited with creating over 50 proprietary transformation frameworks. A sampling of his exclusive service marks, trademarks, and transformation models are illustrated below (see accompanying images below):

  • INSIDE-OUT | BOTTOMS-UP™: AN ORGANIZATIONAL HEALTH TRANSFORMATION ROADMAP

  • CUSTOMER EXPERIENCE QUADRANT™

  • CUSTOMER EXPERIENCE GAP™

  • SALES MODEL FOR SUCCESS IN THE 4TH INDUSTRIAL REVOLUTION

  • SERVICE EXCELLENCE INSIDE-OUT: WANT RAVING CUSTOMERS? FIRST CREATING RAVING EMPLOYEES™

  • CULTURE TRANSFORMATION QUADRANT™

  • HIGH-STAKES NEGOTIATIONS: 10-STEP VALUE UNLOCKING MODEL™

  • DECISION-MAKING REVISITED: DEBIASING PLATFORM™

  • ENGAGED CULTURE: 6-STEP FRAMEWORK™

  • KEEPING GROWTH SIMPLE: EPC FRAMEWORK™

 
  • DIGITAL REDEFINED: 9-STEP DIGITAL TRANSFORMATION FRAMEWORK™

  • 360° OMNI-STAGE DECISION-MAKING™

  • THE CULTURE PARADOX™

  • CUSTOMER EXPERIENCE REIMAGINED: 9-STEP TRANSFORMATION JOURNEY™

  • THE BUS MODEL™ FOR DRIVING ORGANIZATIONAL HEALTH, FOCUS, AND ALIGNMENT

  • DECISION-MAKING REVISITED: DEBIASING PLATFORM™

  • Stop Customer Amnesia: The CROSS-FUNCTIONAL COLLABORATION ROADMAP™

  • KEY ACCOUNT MANAGEMENT IN A DIGITAL LANDSCAPE™

  • DOI DATA TRANSFORMATION FRAMEWORK™

  • 360° M&A MODEL™: ROADMAP TO ACCRETIVE DEALS

 
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Expertise

10 Areas of Expertise

1. Digital Transformations: Leading digital transformations via identifying and diagnosing digital gaps, creating an action plan for a distinctive digital ecosystem, and leading the implementation process, including (1) culture and employee engagement, (2) eCommerce, (3) mobile (including mCommerce, apps, and social media), (4) cloud, AI, and machine learning, (5) DevOps and agile, (6) data strategy/personalized insights engine, (7) compliance, risk management, and cybersecurity, and (8) seamless omnichannel (Read More HERE)

2. Customer Experience: Creating an enterprise service excellence culture of not only meeting but exceeding customer expectations via mitigating the customer experience gap, leading customer journey transformations, optimizing CRM, increasing employee engagement, ensuring enterprise omnichannel synchronization, and driving customer success, increasing NPS, loyalty, advocacy, lifetime value, and ultimately revenue (Read More HERE)

3. B2B & B2C Sales & Marketing: Growing revenue via leading enterprise sales & marketing transformations; sales expertise with pipeline optimization, sales force effectiveness, channel capabilities, distribution, omnichannel, key account management, CRM, pricing turnarounds, sales reallocation for the digital landscape (including inside, outside, sales ops), and customer experience/service excellence; marketing expertise in building digital marketing, brand architecture and demand generation models, optimizing 4Ps, and leveraging CRM, mobile, AI, market research, predictive analytics, e-commerce, and social media platforms to increase customer loyalty, improve customer acquisition, and create top net promoter scores (Read More HERE)

4. Organizational Health | Employee Engagement | Culture: Building distinctive, world-class, and inspired enterprise cultures via (1) improving employee engagement, productivity, and eNPS as a gateway to increasing customer loyalty and revenue, (2) mitigating silos and ensuring cross-functional collaboration as a gateway to growth and service excellence, (3) taking an "inside-out | bottoms-up" approach to re-designing enterprise culture and ensuring firm wide adoption rate, (4) improving corporate decision-making to ensure mitigation of value erosive decisions, and (5) reducing employee turnover and thereby onboarding and training costs (Read More HERE)

5. Mergers & Acquisitions (M&A) | Private Equity (PE): Leading a holistic M&A and PE process across the complete acquisition lifecycle, including (1) opportunity identification, (2) due diligence, (3) at-the-table negotiations, and (4) post-merger operation integrations ensuring accretive deals, sustainable value maximization, and significant RTSR (Read More HERE)

6. E-commerce | M-commerce (Mobile) | Omnichannel: Leading global e-commerce and mCommerce initiatives including transformations with search, SEO, predictive analytics, personalization, apps, digital aisle, AI, centralized global sites, social media, customer experience, call centers, and website stats (e.g., bounce rate, time on site, AOV, unique visitors, and organic traffic); ensuring omnichannel excellence across the enterprise (Read More HERE)

7. Predictive Analytics | Data | Business Intelligence: Implementing data science models that leverage (1) declared, observed, and inferred customer preferences to drive personalization at a segment of 1:1 and (2) agile, DevOps, and scrum in moving from reactive to predictive and from replicator to innovator; expert in data architecture, machine learning, business intelligence, data visualization, relational databases, testing, modeling, and data solutions (Read More HERE)

8. High-Stakes Negotiations | Consensus Building: Maximizing high-stakes negotiations via leveraging proprietary negotiation and decision-making models, driving (1) increased global deal conversion rates and outcomes, (2) improved enterprise decision-making that mitigates value erosion, biases, and groupthink, and (3) increased Pareto Optimal outcomes for maximal value unlocking (Read More HERE

9. Operations Transformations: Optimizing supply chains, multi-site operations, manufacturing, procurement, and productivity to drive enterprise efficiencies and cost savings; streamlining costs via leading product management, budgeting, FP&A, and PMO initiatives (Read More HERE)

10. Growth Strategy | Innovation | Decision-Making Turnarounds: Optimizing enterprise strategy for sustainable top and bottom line results via (1) leading innovative, world-class decision-making leveraging proprietary 360° omni-stage decision-making protocols, (2) identifying and leading go-to-market initiatives, and (3) driving opportunity identification for sustainable organic and inorganic growth (Read More HERE)

 
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Publications

Published Book & Articles

Mr. Seedman is an avid author and called upon lecturer where he leverages his 20+ years of global operating, general management, and transformation experience to discuss leadership and turnarounds across digital transformations, organizational health, customer experience, employee engagement, sales & marketing, operations, culture/change management, M&A, and decision-making. Several of his published works, including book, articles, and white papers are featured below. 

Leadership Redefined | Published Book

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Want Raving Customers? First Create Raving Employees

Digital Transformation Redefined

Think Culture Is Just a Buzzword? Think Again

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Customer Experience: See How Your Organization Ranks?

Ten Best M&A Negotiation Practices

The Path to Creating Employee Engagement

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Are You Caught in a Culture Paradox Loop

Inside-Out & Bottoms-Up: The Gateway to Org Health

3 Steps to Improving Cross-Functional Collaboration

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Leadership Redefined: The 24 Best Leadership Practices

Drive Personalized Customer Experiences via Data Insights

The Keys to Creating a Winning Customer Experience

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Transforming the Customer Experience

Sales Transformations for The 4th Industrial Revolution

Transform Corporate Decision-Making

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Experience

Global Work Experience

PNI CONSULTING | New York, NY and Atlanta, GA | 2015 - Present
Chairman & CEO of a global management firm that specializes in global transformations across digital, customer experience, sales & marketing, operations, employee engagement, M&A, and organizational health to F500 and PE clients. Chosen as a top global consulting firm by CIOReview in 2016 and 2017. Responsible for leading teams of 500 to 10,000+. Interim executive roles and results include:

Global Retail Organization (Confidential)
Acting President | Chief Transformation Officer

  • Owned P&L and global transformation efforts with a focus on digital, customer experience, and sales transformations; results included double digital revenue growth and a transition from the bottom to top quartile in customer experience and digital capabilities

  • Performed a digital transformation, including redesigning the entire culture and digital implementation model via a proprietary (1) "inside-out | bottoms-up™" model and (2) 9-step digital transformation turnaround platform

  • Transformed the customer journey via (1) improving cross-functional collaboration and employee engagement to drive an enterprise customer centric mindset, (2) implementing a data strategy optimization to drive personalization at a segment of 1:1, and (3) transitioning multi-channel digital platforms to a seamless, omnichannel approach across inside/outside sales, eCommerce, and mobile

  • Implemented a full-scale sales transformation program, including (1) closing the customer experience sales gap, (2) improving sales capabilities to ensure a more personalized experience for digitally savvy customers, (3) driving key account margins via transitioning the sales team to a solution versus transactional mindset, and (4) building and leading a war room capability training across all sales units for both DTC and channel partners

Global Retail & eCommerce Organization (Confidential)
Acting Executive Vice President | Chief Transformation Officer

  • Owned global P&L, increasing margins by ~7% and improving revenue by ~26% via: (1) diagnosing operating, change management, and sales inefficiencies across BUs, (2) leading digital, sales, and customer experience transformations, (3) creating an agile culture with focus on employee engagement, innovation, service excellence, and productivity, (4) institutionalizing capability building via trainings, and (5) creating metrics to ensure system wide adoption rate and sustainability

  • Created and led employee engagement and productivity transformations across data strategy, sales & marketing, key account management, and customer experience, leading to ~3X ROI

Global Retail & eCommerce Organization (Confidential)
Acting GM | Chief Transformation Officer

  • Owned P&L and global transformation; led transition from bottom to top quartile results across the accompanying BUs; created new operating, sales, and transformation model for next 1, 3, and 5 years

  • Led marketing & sales, operations, e-commerce, digital, analytics, decision-making, and customer loyalty transformation; results included ~17% reduction in costs, ~2.5X quicker decision-making, and ~ 13% increase in revenue

  • Led global B2B and B2C sales transformation, including (1) reallocation of inside, outside, and sales ops, (2) optimization around employee engagement and customer loyalty, and (3) creation of digital platforms; results included ~34% NPS improvement, ~25% decrease in employee turnover, and ~32% productivity increase

The Ritz-Carlton & Marriott International
Acting GM / Global Head of The Leadership Center and Corporate Vice President

  • Owned full P&L for one of four Ritz-Carlton business units, including leading a high performing, cross-functional team of senior leaders within the organization; at transformation’s end, business unit was the most profitable/highest margin area of the company

  • Led global transformation via redefining operating model, global sales, and digital infrastructure for the next 1, 3, and 5 years to ensure continued service excellence and sustainable revenue and profit growth

  • Led creation of new eCommerce platform; transformed capabilities and led execution of key company initiatives across digital (including eCommerce and mCommerce), culture, people ops, data strategy, customer experience, marketing & sales, finance, and cloud enablement; led to decreased costs and ~9% projected revenue increase in 1st year and ~200% projected revenue increase by 2020

Other Confidential Client Results (See Section 8 HERE for Leadership & Transformation Results)

  • Increased revenue by ~$825M and reduced costs by 23% via: (1) leading a full-scale transformation across business units, (2) creating and implementing a decision-making turnaround, and (3) building/leading a war room capability training across all business units

  • Surpassed M&A targeted run-rate cost synergies by 47% and exceeded targeted revenue synergies by 17% by leading an M&A management transformation via: (1) running an executive decision-making debiasing program, (2) creating and implementing an M&A war room negotiation training program, (3) leading at-the-table M&A discussions, and (4) managing/leading contract negotiations

  • Increased revenue by ~$750M and reduced costs by 18% by (1) redesigning the global transformation protocols, (2) institutionalizing the revised change management via capability building with internal trainings, and (3) implementing feedback mechanisms and audits to ensure adoption across BUs

MCKINSEY & COMPANY | 2014-2016 (Advisor 2015-2016)
Advised F500 CEO's and executive teams in the retail and luxury retail spaces; led transformations across digital, sales & marketing, and customer experience with additional work in operations, eCommerce, omnichannel, predictive analytics, growth strategy, and organizational health. Client results include:

  • Led a post-merger growth and change management transformation, including people operations/culture change (e.g., employee engagement/productivity turnaround), digital transformation, revenue management, and service excellence transformation, resulting in ~14% productivity increase, ~29% customer loyalty increase, and ~16% revenue growth

  • Managed and led change management and digital transformation for ~$50B merger, including marketing & sales optimization, employee engagement maximization, customer journey transformation, and data strategy integration, leading to surpassing M&A targeted cost synergies by ~19% and revenue synergies by ~11%

  • Created a decision-making and change management service line for improving global transformations within Fortune 500 organizations; produced ~7% ROI increase and ~43% revenue increase where implemented

  • Led a post-merger organizational wide change management and digital transformation, including employee engagement/productivity optimization, revenue/sales transformation, digital maximization (including data, e-commerce, mobile, and cloud enablement), and customer service excellence transformation, resulting in annualized run-rate savings of ~$120M and ~7% greater than forecasted revenue growth

  • Managed and led an organizational wide post-merger growth and change management strategy, including productivity transformation, sales and marketing optimization, digital transformation creation, and operations re-organization, resulting in ~21% revenue growth

  • Co-created McKinsey’s marketing & sales/channel service line, including levers/playbook on executing a successful GTM strategy for digitally disrupted industries, specifically across retail and technology; led B2B and B2C transformations; results included unlocking ~$300M in profits

AHP | Chicago, IL, Nashville, TN and Atlanta, GA | 2006 - 2013
President of a 4-division global B2B and B2C retail and eCommerce conglomerate.

  • Owned global P&L and led large, cross-functional teams in the expansion from 1 division to 4 global divisions; grew international sales to ~55% of total annual revenues; led CAGR growth of ~81%

  • Led change management initiatives and organizational health transformations, driving top-quartile employee engagement and productivity in the industry

  • Restructured global operations, strategy, marketing & sales, strategy, culture, productivity levers, and customer experience/analytics, resulting in at least 2X YoY revenue growth each year

  • Leveraged customer analytics to increase product line in 1 year from 300 to over 10,000 SKU’s; transformed operations, sales processes, and service excellence, leading to increased average profit per sale by ~22%

  • Improved NPS from average performer to top quartile by transforming the customer experience, digital capabilities, and sales & marketing processes

 

Additional Experience

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Additional Global Work Experience

DAVIS POLK & WARDWELL LLP | New York, NY
Corporate retail and luxury retail lawyer with expertise in M&A, private equity, and restructurings

  • Led M&A and restructuring initiatives for deals ranging from ~$5B to over $30B

  • Created an M&A strategy and framework for a ~$20B multi-national merger which received committee approval and used as the primary framework throughout the successful acquisition

JS GROUP | Chicago, IL and Indianapolis, IN
President of a global transformation firm in digital, sales & marketing, operations, customer experience, and change management firm to F500, PE, and & SME clients with a focus on retail and luxury retail

  • Led teams of 25 to 100+ on global digital, operations, analytics, sales, capability building, and change management transformations to F500 companies; results included ~14%-48% margin improvements, ~23-55% revenue increases, ~17-61% increase in employee productivity, and ~8-37% decrease in employee turnover

  • Performed and led customer experience and employee transformations, resulting in ~37% lower cost to serve and ~52% greater customer loyalty

  • Led cross-functional teams on global expansion which led to CAGR growth of ~59%

THE PRITZKER GROUP | Chicago, IL
Private equity advisor and consultant in technology and digital; reported directly to the CFO and General Counsel

  • Led GTM strategy, financial analysis, and regulatory oversight on venture totaling ~$400M in assets

  • Created a newly defined strategic plan and financial model that received approval from the investment committee and used as a primary reference source for future investment opportunities

CARLYLES | Bay Area
Chief Operating Officer (COO) and Chief Marketing Officer (CMO) of a luxury retail and eCommerce company in fine jewelry and watches

  • Led global marketing & sales transformation as well as digital optimization including e-commerce creation, productivity turnaround, and omnichannel maximization, resulting in ~79% revenue increase

  • Led international operations and SG&A/budgeting transformation, leading to a 42% reduction in operating costs

 
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Education

Education | Degrees

KELLOGG SCHOOL OF MANAGEMENT | Evanston, IL
Master of Business Administration (MBA) (Graduated with Honors)

  • Majors/Focus: Marketing, Strategy, Management & Organizations, Finance, and Negotiations

  • President: Restructuring Club, Special K!, Member: Retail Club and Consulting Club; Authored: Reshaping Corporate Negotiations

NORTHWESTERN UNIVERSITY SCHOOL OF LAW | Chicago, IL
Juris Doctor (JD), (Dean’s List) (Cum Laude)

  • Majors/Focus: M&A, Digital, Corporate Finance, Restructurings, and Contract Negotiations

  • Recipient: Victor Rosenblum Public Interest Award; Authored: What Corporations Can Learn from Legal Negotiations

INSEAD | Fontainebleau, France
Master of Business Administration (MBA) Exchange Student

  • First JD-MBA Kellogg School of Management Exchange Student

  • Authored: Reshaping Corporate M&A Negotiations

INDIANA UNIVERSITY | Bloomington, IN
Master of Science (Graduated with Distinction)
Masters and Bachelor of Arts (Graduated with Distinction)

 
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Results

Leadership & Transformation Results

Mr. Seedman has a proven track record of unlocking significant value across Fortune 500 companies, private equity shops, government entities, and professional service organizations. His leadership across global transformations and turnarounds have driven significant and sustainable financial impact. To see a sample of his leadership and global transformation results please review the below slideshow.

 
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Fun Facts

Fun Facts | Hobbies & Interests

  • Certified Olympic weightlifting competitor and coach; competitive tennis player; avid sports enthusiast and natural bodybuilder

  • Classical pianist and composer; composed 110+ compositions; produced 7 global CD and 4 DVD releases; performed on global TV - aired to millions; led 100+ piece orchestras in performances before audiences of 10,000+

  • Lived in Paris; avid international traveler and foodie

  • Entered college at age 15

 
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Contact

Contact Form & Information

To contact Mr. Seedman please email, call, or fill out the accompanying form. 

 

EMAIL: joshua.seedman@pniconsulting.com
MOBILE: +1.812.219.2978
OFFICE: +1.212.739.7811

 
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CONTACT FORM
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