1. Experience Highlights | Key Facts

2. Profile Executive Summary

3. Transformation Trademarks & IP

4. Areas of Expertise

5. Articles & Publications

6. Global Work Experience

7. Education | Degrees

8. Leadership & Transformation Results

9. Fun Facts | Hobbies & Interests

10. References & Reviews

Key Facts

• F500 & PE Executive: Held Chief Transformation Officer, COO, CMO, President, EVP, SVP, GM and Vice President roles, leading global business transformations and growth turnarounds

• Global Management & Operating Experience: 20+ years of global operating and general management experience, including F500 executive roles; expert in global transformations that result in significant top and bottom line growth

• P&L Responsibility & Ownership: 10+ years of significant global P&L ownership, including full P&L responsibility across North America, Europe, Asia, and South America; led creation of 25+ eCommerce websites

• Leadership: 15+ years experience leading teams of 100 to 10,000+ in transformations across digital, marketing & sales, customer experience, operations, eCommerce, organizational health, M&A, and culture; responsible for leading executives, BU leaders, and managers of managers

• McKinsey Consultant: Former McKinsey consultant across operations, digital, sales & marketing, and customer experience

• Lawyer: Former corporate lawyer in M&A and restructurings (Davis, Polk, & Wardwell)

• Education: MBA (Kellogg School of Management) and Juris Doctor (cum laude) Northwestern University School of Law

• Expertise: Global transformations and turnarounds across digital, customer experience, sales & marketing, organizational health, M&A, employee engagement, eCommerce/mCommerce, growth strategy, operations, decision-making turnarounds, culture, and big data/analytics

Profile

Senior executive with over 20 years of operating and general management experience with expertise in global business transformations across digital, customer experience, sales & marketing, employee engagement, M&A, and organizational health. Experience includes executive roles within F500 companies, top-tier consulting leadership (McKinsey), global P&L responsibility, and corporate lawyer (Davis Polk & Wardwell). Over 10 years of global P&L ownership with keen understanding of how to effectively lead sophisticated matrix driven organizations and accompanying global transformations. World-class presentation skills, expert consensus builder, innovative problem solver, and empathetic, collaborative yet decisive leader. Significant number of publications and frequently called upon guest lecturer for improving global sales, digital transformations, customer experience, operations, high-stakes negotiations, organizational health/culture, and M&A. Earned MBA from Kellogg School of Management and Juris Doctorate (cum laude) from Northwestern University School of Law. Culturally flexible leader, having worked globally with CEOs, key stakeholders, and team members within Fortune 25 companies. Proven growth champion and track record leading world-class performing enterprises and cross-functional teams in delivering superb financial results.

Functional Expertise Sampling

Service Marks & Trademarks

With over 20 years experience in global business transformations, Mr. Seedman is credited with creating over 50 proprietary transformation frameworks. A sampling of his exclusive service marks, trademarks, and transformation models are illustrated below (see accompanying images below):

Expertise

1. Digital Transformations: Leading digital transformations via identifying and diagnosing digital gaps, creating an action plan for a distinctive digital ecosystem, and leading the implementation process, including (1) culture and employee engagement, (2) eCommerce, (3) mobile (including mCommerce, apps, and social media), (4) cloud, AI, and machine learning, (5) DevOps and agile, (6) data strategy/personalized insights engine, (7) compliance, risk management, and cybersecurity, and (8) seamless omnichannel (Read More HERE)

2. Operations Transformations: Optimizing supply chains, multi-site operations, manufacturing, procurement, and productivity to drive enterprise efficiencies and cost savings; streamlining costs via leading product management, budgeting, FP&A, and PMO initiatives (Read More HERE)

3. Customer Experience: Creating an enterprise service excellence culture of not only meeting but exceeding customer expectations via mitigating the customer experience gap, leading customer journey transformations, optimizing CRM, increasing employee engagement, ensuring enterprise omnichannel synchronization, and driving customer success, increasing NPS, loyalty, advocacy, lifetime value, and ultimately revenue (Read More HERE)

4. B2B & B2C Sales & Marketing: Growing revenue via leading enterprise sales & marketing transformations; sales expertise with pipeline optimization, sales force effectiveness, channel capabilities, distribution, omnichannel, key account management, CRM, pricing turnarounds, sales reallocation for the digital landscape (including inside, outside, sales ops), and customer experience/service excellence; marketing expertise in building digital marketing, brand architecture and demand generation models, optimizing 4Ps, and leveraging CRM, mobile, AI, market research, predictive analytics, e-commerce, and social media platforms to increase customer loyalty, improve customer acquisition, and create top net promoter scores (Read More HERE)

5. Organizational Health | Culture | Leadership: Building distinctive, world-class, and inspired enterprise cultures via (1) improving employee engagement, productivity, and eNPS as a gateway to increasing customer loyalty and revenue, (2) mitigating silos and ensuring cross-functional collaboration as a gateway to growth and service excellence, (3) taking an "inside-out | bottoms-up" approach to re-designing enterprise culture and ensuring firm wide adoption rate, (4) transforming leadership capabilities and improving corporate decision-making to ensure mitigation of value erosive decisions, and (5) optimizing organizational structures (Read More HERE)

6. Mergers & Acquisitions (M&A) | Private Equity (PE): Leading a holistic M&A and PE process across the complete acquisition lifecycle, including (1) opportunity identification, (2) due diligence, (3) at-the-table negotiations, and (4) post-merger operation integrations ensuring accretive deals, sustainable value maximization, and significant RTSR (Read More HERE)

7. E-commerce | M-commerce (Mobile): Leading global e-commerce and mCommerce initiatives including transformations with search, SEO, predictive analytics, personalization, apps, digital aisle, AI, centralized global sites, social media, customer experience, call centers, and website stats (e.g., bounce rate, time on site, AOV, unique visitors, and organic traffic) (Read More HERE)

8. Predictive Analytics | Data | Business Intelligence: Implementing data science models that leverage (1) declared, observed, and inferred customer preferences to drive personalization at a segment of 1:1 and (2) agile, DevOps, and scrum in moving from reactive to predictive and from replicator to innovator; expert in data architecture, machine learning, business intelligence, data visualization, relational databases, testing, modeling, and data solutions (Read More HERE)

9. High-Stakes Negotiations | Consensus Building: Maximizing high-stakes negotiations via leveraging proprietary negotiation and decision-making models, driving (1) increased global deal conversion rates and outcomes, (2) improved enterprise decision-making that mitigates value erosion, biases, and groupthink, and (3) increased Pareto Optimal outcomes for maximal value unlocking (Read More HERE) 

10. Growth Strategy | Innovation | Opportunity Identification: Optimizing enterprise strategy for sustainable top and bottom line results via (1) leading innovative, world-class decision-making leveraging proprietary 360° omni-stage decision-making protocols, (2) identifying and leading go-to-market initiatives, and (3) driving opportunity identification for sustainable organic and inorganic growth (Read More HERE)

Publications

Mr. Seedman is an avid author and called upon lecturer where he leverages his 20+ years of global operating, general management, and transformation experience to discuss leadership and turnarounds across digital transformations, organizational health, customer experience, employee engagement, sales & marketing, operations, culture/change management, M&A, and decision-making. Several of his featured articles and publications are featured below. 

Want Raving Customers? First Create Raving Employees

Digital Transformation Redefined

Think Culture Is Just a Buzzword? Think Again

Customer Experience: See How Your Organization Ranks?

Ten Best M&A Negotiation Practices

The Path to Creating Employee Engagement

Are You Caught in a Culture Paradox Loop

Inside-Out & Bottoms-Up: The Gateway to Org Health

3 Steps to Improving Cross-Functional Collaboration

Leadership Redefined - 24 Best Leadership Practices

Drive Personalized Customer Experiences via Data Insights

The Keys to Creating a Winning Customer Experience

Transforming the Customer Experience

Sales Transformations for The 4th Industrial Revolution

Transform Corporate Decision-Making

Experience

PNI | PERFORMANCE NEUROECONOMICS IDEATION | NYC and Atlanta | 2015 - Present
Chairman & CEO of an international firm that specializes in leading global transformations across operations, digital, customer experience, change management, sales & marketing, culture, employee engagement, M&A, and organizational health to F500 and PE clients. Chosen as a top global consulting firm by CIOReview in 2016 and 2017. Responsible for leading teams of 500 to 10,000+. Interim executive roles and results include:

Global eCommerce Organization (Confidential)
Acting Chief Operating & Transformation Officer

• Owned global P&L, increasing margins by ~7% and improving revenue by ~26% via: (1) diagnosing operating, change management, and sales inefficiencies across BUs, (2) leading digital, sales, and customer experience transformations, (3) creating an agile culture with focus on employee engagement, innovation, service excellence, and productivity, (4) institutionalizing capability building via trainings, and (5) creating metrics to ensure system wide adoption rate and sustainability

• Performed a digital transformation, leveraging a proprietary 3 Phase | 9-step digital turnaround platform, driving omnichannel experiences which increased NPS from the middle to top quartile

• Created and led employee engagement and productivity transformations across data strategy, sales & marketing, key account management, and customer experience, leading to ~3X ROI

Global Technology Organization (Confidential)
Acting Chief Transformation Officer

• Owned P&L and global transformation; led transition from bottom to top quartile results across the accompanying BUs; created new operating, marketing, sales, and transformation model for next 1, 3, and 5 years

• Led marketing & sales, operations, e-commerce, digital, analytics, decision-making, and customer loyalty transformation; results included ~17% reduction in costs, ~2.5X quicker decision-making, and ~ 13% increase in revenue

• Led global B2B and B2C sales transformation, including (1) reallocation of inside, outside, and sales ops, (2) optimization around employee engagement and customer loyalty, and (3) creation of digital platforms; results included ~34% NPS improvement, ~25% decrease in employee turnover, and ~32% productivity increase

Global eCommerce & Retail Organization (Confidential)
Acting Chief Operating & Transformation Officer

• Led a global growth transformation, increasing revenues by ~9% and reducing costs by ~14% via leading a full-scale turnaround across business units

• Performed a digital transformation, including redesigning the entire culture and digital implementation model via a proprietary (1) "inside-out | bottoms-up™" model and (2) 9-step digital transformation turnaround platform

• Led a sales and marketing optimization, leveraging a proprietary sales journey and marketing trifecta™ platform, improving key account margins by over 10% and marketing ROI by 2X

• Transformed the customer experience via creating an enterprise view of the customer via leveraging (1) declared, (2) observed, and (3) inferred (AI driven) data insights; leveraged insights to transform the top 15 customer journeys, driving enterprise NPS from the bottom to top quartile

Global Software Organization (Confidential)
Acting Chief Growth & Transformation Officer

• Owned P&L and global transformation efforts with a focus on digital, customer experience, and marketing & sales transformations; results included double digital revenue growth and a transition from the bottom to top quartile in customer experience and digital capabilities

• Transformed the customer journey via (1) improving cross-functional collaboration and employee engagement to drive an enterprise customer centric mindset, (2) implementing a data strategy optimization to drive personalization at a segment of 1:1, and (3) transitioning multi-channel digital platforms to a seamless, omnichannel approach across inside/outside sales, eCommerce, and mobile

• Implemented a full-scale sales transformation program, including (1) closing the customer experience sales gap, (2) reallocating inside and outside sales as well as bolstering sales ops to ensure a more personalized experience for digitally savvy customers, (3) improving key account margins via transitioning the sales team to a solution versus transactional mindset, and (4) building and leading a war room capability training across all sales units

The Ritz-Carlton & Marriott International
Acting GM / Global Head of The Leadership Center and Corporate Vice President

• Owned full P&L for one of four Ritz-Carlton business units, including leading a high performing, cross-functional team of senior leaders within the organization; at transformation’s end, business unit was the most profitable/highest margin area of the company

• Led global transformation via redefining operating model, global sales, and digital infrastructure for the next 1, 3, and 5 years to ensure continued service excellence and sustainable revenue and profit growth

• Led creation of new eCommerce platform; transformed capabilities and led execution of key company initiatives across digital (including eCommerce and mCommerce), culture, people ops, data strategy, customer experience, marketing & sales, finance, and cloud enablement; led to decreased costs and ~9% projected revenue increase in 1st year and ~200% projected revenue increase by 2020

Other Confidential Client Results (See Section 8 HERE for Leadership & Transformation Results): Includes interim Chief Operating Officer (COO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), and Chief Information Officer roles

• Increased revenue by ~$825M and reduced costs by 23% via: (1) leading a full-scale transformation across business units, (2) creating and implementing a decision-making turnaround, and (3) building/leading a war room capability training across all business units

• Surpassed M&A targeted run-rate cost synergies by 47% and exceeded targeted revenue synergies by 17% by leading an M&A management transformation via: (1) running an executive decision-making debiasing program, (2) creating and implementing an M&A war room negotiation training program, (3) leading at-the-table M&A discussions, and (4) managing/leading contract negotiations

• Increased revenue by ~$750M and reduced costs by 18% by (1) redesigning the global transformation protocols, (2) institutionalizing the revised change management via capability building with internal trainings, and (3) implementing feedback mechanisms and audits to ensure adoption across BUs

MCKINSEY & COMPANY | 2014-2015
Management consultant across operations, digital, sales & marketing, and customer experience with additional work in eCommerce, analytics, growth strategy, and organizational health

AHP | Chicago, IL, Nashville, TN and Atlanta, GA | 2006 - 2013
President of a 4-division global B2B and B2C conglomerate across technology and healthcare

• Owned global P&L and led large, cross-functional teams in the expansion from 1 division to 4 global divisions; grew international sales to ~55% of total annual revenues; led CAGR growth of ~81%

• Led change management initiatives and organizational health transformations, driving top-quartile employee engagement and productivity in the industry

• Restructured global operations, strategy, marketing & sales, strategy, culture, productivity levers, and customer experience/analytics, resulting in at least 2X YoY revenue growth each year

• Leveraged customer analytics to increase product line in 1 year from 300 to over 10,000 SKU’s; transformed operations, sales processes, and service excellence, leading to increased average profit per sale by ~22%

• Improved NPS from average performer to top quartile by transforming the customer experience, digital capabilities, and sales & marketing processes

Additional Experience

DAVIS POLK & WARDWELL LLP | New York, NY
Corporate lawyer with expertise in M&A, private equity, and restructurings

• Led M&A and restructuring initiatives for deals ranging from ~$5B to over $30B

• Created an M&A strategy and framework for a ~$20B multi-national merger which received committee approval and used as the primary framework throughout the successful acquisition

JS GROUP | Chicago, IL and Indianapolis, IN
President of a global transformation firm in digital, sales & marketing, operations, customer experience, and change management firm to F500, PE, and & SME clients

• Led teams of 25 to 100+ on global digital, operations, analytics, sales, capability building, and change management transformations to F500 companies; results included ~14%-48% margin improvements, ~23-55% revenue increases, ~17-61% increase in employee productivity, and ~8-37% decrease in employee turnover

• Performed and led customer experience and employee transformations, resulting in ~37% lower cost to serve and ~52% greater customer loyalty

• Led cross-functional teams on global expansion which led to CAGR growth of ~59%

THE PRITZKER GROUP | Chicago, IL
Private equity advisor and consultant in technology and digital; reported directly to the CFO and General Counsel

• Led GTM strategy, financial analysis, and regulatory oversight on venture totaling ~$400M in assets

• Created a newly defined strategic plan and financial model that received approval from the investment committee and used as a primary reference source for future investment opportunities

CARLYLES | Bay Area
Chief Operating Officer (COO) and Chief Marketing Officer (CMO) of a global retail and eCommerce company

• Led global marketing & sales transformation as well as digital optimization including e-commerce creation, productivity turnaround, and omnichannel maximization, resulting in ~79% revenue increase

• Led international operations and SG&A/budgeting transformation, leading to a 42% reduction in operating costs

Education

KELLOGG SCHOOL OF MANAGEMENT | Evanston, IL
Master of Business Administration (MBA) (Graduated with Honors)

• Majors/Focus: Marketing, Strategy, Management & Organizations, Finance, and Negotiations

• President: Restructuring Club, Special K!, Member: Consulting Club; Authored: Reshaping Corporate Negotiations

NORTHWESTERN UNIVERSITY SCHOOL OF LAW | Chicago, IL
Juris Doctor (JD), (Dean’s List) (Cum Laude)

• Majors/Focus: M&A, Digital, Corporate Finance, Restructurings, and Contract Negotiations

• Recipient: Victor Rosenblum Public Interest Award; Authored: What Corporations Can Learn from Legal Negotiations

INSEAD | Fontainebleau, France
Master of Business Administration (MBA) Exchange Student

• First JD-MBA Kellogg School of Management Exchange Student

• Authored: Reshaping Corporate M&A Negotiations

INDIANA UNIVERSITY | Bloomington, IN
Master of Science (Graduated with Distinction)
Masters and Bachelor of Arts (Graduated with Distinction)

Results

Mr. Seedman has a proven track record of unlocking significant value across Fortune 500 companies, private equity shops, government entities, and professional service organizations. His leadership across global transformations and turnarounds have driven significant and sustainable financial impact. To see a sample of his leadership and global transformation results please review the below slideshow.

Fun Facts

• Certified Olympic weightlifting competitor and coach; competitive tennis player; avid sports enthusiast and natural bodybuilder

• Classical pianist and composer; composed 110+ compositions; produced 7 global CD and 4 DVD releases; performed on global TV - aired to millions; led 100+ piece orchestras in performances before audiences of 10,000+

• Lived in Paris; avid international traveler and foodie

• Skipped high school and entered college at age 15, graduating as the youngest Valedictorian in school history

References & Reviews

Contact

To contact Mr. Seedman please email, call, or fill out the accompanying form.